Sprouts Playhouse: Crafting a Sustainable and Educational Brand Identity
In the development of Sprouts Playhouse branding for educational toys, the focus was on merging play with environmental sustainability, targeting eco-conscious parents and grandparents. Research-driven choices influenced all aspects, from a soothing, natural color palette to inclusive, engaging imagery. The branding utilizes Bauhaus-inspired typography combined with hand-drawn elements to project reliability while aligning with core values of growth, discovery, and environmental stewardship. This cohesive strategy ensures a consistent visual identity across all platforms, enhancing consumer trust and driving market engagement in the toy industry.
